SWOT_Analysis_of_Service_e-business_Models

SWOT_Analysis_of_Service_e-business_Models - SWOT Analysis...

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MIBES 2007 991 SWOT Analysis of Service e-business Models Maria Tsourela Department of Business Administration Technological Education Institute of Serres Magnesias campus,62124 Serres GREECE [email protected] Dimitris Paschaloudis Department of Business Administration Technological Education Institute of Serres Magnesias campus,62124 Serres GREECE [email protected] Garifallos Fragidis Department of Business Administration Technological Education Institute of Serres Magnesias campus,62124 Serres GREECE [email protected] Abstract The e-business model that an e-business uses is the keystone for its success or failure. This stands for every business sector as well as the service sector. In order the service delivery through Internet and generally through electronic channels to be valuable and successful it must have a well-organized process control and well- described objectives. This way risk can be managed and the liability of the service providing business will be increased. When the number of users of a business is large, the business can take advantage of this and extract feedback and information of them about the model that uses. The result is the continuously improvement of this service business and the creation of innovative service products. In addition to product improvement, a better knowledge of its customers allows the business to establish a personalized relationship tailored to the needs of every single user. In this paper a SWOT analysis of a service-business model will be presented. SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. It involves sizing-up firm’s internal strengths and weaknesses and external opportunities and threats. In this analysis, ways to increase the users loyalty and ways to identify the weaknesses and missed opportunities of the business will be mentioned. Keywords: service sector, electronic services Introduction Economy can be classified into three subdivisions: The primary sector: It involves the eduction of primary resources and agricultural activities. The secondary sector: It involves the activities made in order to transform the primary resources into products. The tertiary sector: It involves services relative to government, hospitals etc. The tertiary sector is called service sector and during the last decades has made huge steps by embodying technology. Businesses and institutions all over the world started using Internet supported transactions. This has occurred to the service sector as well and through the use of information technologies new forms of services
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MIBES 2007 992 were created and promoted. Electronic business models were also developed to serve this new technologically advanced type of services provision. This alteration in the way that services are provided and distributed
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This note was uploaded on 05/22/2011 for the course BU 36101 taught by Professor John during the Spring '11 term at University of Liverpool.

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SWOT_Analysis_of_Service_e-business_Models - SWOT Analysis...

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