The_Role_of_Knowledge_Management_in - Proceedings of the...

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The Role of Knowledge Management in Building E-Business Strategy Mohammad A. ALhawamdeh, P.O.BOX (1002), Postal Code 26110, Jarash, Jordan , +962-2-6340222 Abstract - e-business strategy is a roadmap to guide the organizations to a correct selection of both tools and solutions to achieve the organizations' goals and context of applications on internet. This research paper will clarify the role of Knowledge Management (KM) in e- business strategy, and the dependency of new e-business strategy on other exist strategies and its relationship with the overall corporate strategy. The purposes of the paper are to identify all possible benefits from KM and the contribution of its tools to create e-business strategy. The paper concludes that the KM has important effects and benefits could lead the organizations to build new strategy or develop the efficiency of the business processes and support the decision making processes. Keywords : e-Business Strategy, Organizational Knowledge Base, Intangible Resource, Knowledge Management Tools. 1. Introduction Building (Creating) e-business strategy is Information Technology (IT) project. The vital goal of building e- business strategy is to address the way of how Internet technologies can support the organization and give competitive advantages through the configuration of its available resources to meet the needs of the market and customers, as well as support the Customer Relationship Management (CRM) and Supply Chain Management (SCM) [1]. Organizational Knowledge Base is one of the essential components for building successful e-business strategy project in any firm, because it contains data, information and a set of knowledge assets about the firm. Thus, the firm must depend on and use this source as an elementary step to perform some of the strategy tasks easily and efficiently [4]. Creating e-business strategy based on four stages: 1) Initiate, 2) Diagnose, 3) Breakout, and 4) Transition [2]. 1.1 Knowledge Resource in e-Business Strategy Organizational knowledge base means Explicit Knowledge available in the firm and tacit knowledge (e.g. Managerial Expertises, experiences which reside in the minds of its owners) should used in those stages in order to help the project stakeholders to participate and perform all e- business strategy tasks efficiently [3], [4]. Formulating new e-business strategy for any organization is a duty of high-level management (Executive Managers) [7], to allocate the required resources to carry out the project successfully. Resources are as follows: 1- Tangible Resources. E.g. Mainframe. 2- Intangible Resources. E.g. Knowledge Assets. 3- Human Resources (HR). E.g. Web Designer. The most valuable required intangible resource for
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The_Role_of_Knowledge_Management_in - Proceedings of the...

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