CHAPTER ONE OVERVIEW

CHAPTER ONE OVERVIEW - CHAPTERONEOVERVIEW This chapter sets the scene for the rest of the book It shows how the world economy is becoming more

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CHAPTER ONE OVERVIEW This chapter sets the scene for the rest of the book. It shows how the world economy is becoming more global and reviews the main drivers of globalization, arguing that they seem to be thrusting nation-states toward a more tightly integrated global economy. We looked at how the nature of international business is changing in response to the changing global economy; we discussed some concerns raised by rapid globalization; and we reviewed implications of rapid globalization for individual managers. The chapter made the following points: 1. Over the past two decades, we have witnessed the globalization of markets and production. 2. The globalization of markets implies that national markets are merging into one huge marketplace. However, it is important not to push this view too far. 3. The globalization of production implies that firms are basing individual productive activities at the optimal world locations for the particular activities. As a consequence, it is increasingly irrelevant to talk about American products, Japanese products, or German
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This note was uploaded on 05/22/2011 for the course MGMT 3105 taught by Professor Jennyswearingen during the Spring '11 term at Walden University.

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CHAPTER ONE OVERVIEW - CHAPTERONEOVERVIEW This chapter sets the scene for the rest of the book It shows how the world economy is becoming more

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