Your%20part[1] - Target Market Analysis Our target market...

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Target Market Analysis Our target market will be college students from the ages of 18-25 years of age and will be living in the phoenix area. The growth rate of this target market is 22.7% ( http://www.faqs.org/sec-filings/091208/DEVRY-INC_8- K/a6115668ex991.htm#ixzz0hptdp9tk ). With college students a (?) goes long ways because every college student needs to make money to stay in school. The demand for this technology is high with college students, from the restaurants, weight watch, to even finding jobs. What causes them to buy electronics is because they enjoy the fast use and various applications. People usually buy food or products because to them it’s something they need, often a must have. A college student needs their cell phone to stay in touch with loved ones and friends and also as a navigation tool. Individuals depend on their cell phones so much, using it often for time, notepad, reminders, alarms, almost like having an all around device in the palms of your hand. With college students there is no telling on what you will get because all college students are different ; the great thing about them is that most of them have the need for the same things.
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