Cross Cultural Psychology lecture 3

Cross Cultural Psychology lecture 3 - Cross Cultural...

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Cross Cultural Psychology Methodological Issues Part 2
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Bias: Must understand all its forms to deal with cross-cultural issues We all have bias – part of being a member of a culture and the impact of culture on us. Much of our bias is hidden from us. Unconscious Implicit “Institutionalized” Very difficult to be completely objective; interpretation of our world is spontaneous, immediate, and often without “thinking” Our in-depth experiences with our own culture helps us deal with complexity but also leads to biased perspective. Can be helpful to understand some of the key ways that bias creeps into our thinking So we can be on guard and not misinterpret what we observe In order to better understand other cultures and to conduct unbiased research
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Types of Response Bias Relevant to cross- cultural research Response bias: systematic tendency to respond in a certain way to items or scales. Types: Socially desirable responding Self deceptive enhancement – tendency of respondents to reply in a manner that will be viewed favorably by others. This will generally take the form of over reporting good behavior or underreporting bad behavior. Impression management is the process through which people try to control the impressions other people form of them. It is a goal-directed conscious or unconscious attempt to influence the perceptions of other Acquiescence bias: respondents to a survey have a tendency to agree with all the questions or to indicate a positive connotation. Acquiescence is sometimes referred to as "yah-saying" Extreme group bias: Using the extreme ends of a scale rather than the middle items on the scale Reference Group bias (in group vs outgroup bias): Responses based on comparison to in group or to out group rather than to some internal value system.
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Cross Cultural Psychology lecture 3 - Cross Cultural...

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