AKADMS_4910_-_Individual_Assignment - Strategic Management...

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Mintzberg’s three planning modes that indicate formality are exhibited quite clearly by CQUAY and its predecessor. The first stage, the entrepreneurial mode, occurred in the first several years of the predecessor’s operation. With only a handful of products and related services, the emphasis was on creating new opportunities and growth, as seen by their actions to proceed with the development of an address and mapping information management technology platform. The planning mode was exhibited during the first year or so of CQUAY’s founding. This is evidenced by their seeking out of opportunities, especially by establishing collaborative marketing relationships with related companies. The adaptive mode is currently characterized by CQUAY, as they are focusing on the goal of selling the company (which they feel is an immediate problem) and all the related strategic policies that must be taken to support this, specifically keeping the company flexible. Income and growth have taken a back seat to this. Additionally, we see that strategy evaluation and identification does not change much, as it has been kept the same since early 2003. Through the planning modes, one can understand the case better as we see that CQUAY management were initially never concerned about possible future problems and focused in on the present. For (largely unspecified) reasons known to management, the viability of the company was later called into question and an immediate strategic plan needed to be put in action. It becomes clear that planning for future economic outcomes, both from the firm itself and from its environment, needs to predicted over a wide range of values (especially in fast-paced computer industries such as software development, data management, etc.) so as to not be caught unexpected when the most commonly-held planning assumption does not occur. Approaches to strategic control such as validating strategic assumptions and a periodic strategy review as well as halting single-point projections would greatly help with respect to this. 1
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This note was uploaded on 05/23/2011 for the course ADMS 4900 taught by Professor Jungchinshen during the Spring '10 term at York University.

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AKADMS_4910_-_Individual_Assignment - Strategic Management...

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