Chap3notes - Chapter 3 Text Notes 77 jhm disagrees with OG...

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Chapter 3 Text Notes 77 jhm disagrees with OG -- the ancients were advertising. Signs, commercial messages on clay tablets, and town criers are examples of mass media that were in play early in human history. !77-79 four fundamental influences on evolution of adv -- gist of discussion ignoring dates & details The Rise of Capitalism organizations compete for resources, called capital, in a free-market environment. Part of the competition for resources involves stimulating demand for the organization’s goods or services-done with advertising The Industrial Revolution an economic force that yielded the need for advertising. took western societies away from household self sufficiency as a method of fulfilling material needs to dependency on a marketplace a a way of life was a basic force behind the rapid increase in mass production goods that required stimulation of demand. reason for advertising’s emergence and growth in WEstern economics Manufacturers’ pursuit of power in the channel of distribution if a manufacturer can stimulate sizable demand for a brand, then that manufacturer can develop power in the distribution channel and essentially force wholesalers and retailers to sell that particular brand. Demand stimulation among consumers causes them to insist on the brand at the retail of wholesale
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This note was uploaded on 05/23/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.

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Chap3notes - Chapter 3 Text Notes 77 jhm disagrees with OG...

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