week 4 Chain and Independent check point

week 4 Chain and Independent check point - it is well...

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Week 4 Check Point: Chain and Independent Restaurants My dream is to one day own or run my own restaurant. The big question I have is should I be independent or buy into a chain? Each one has its advantages and disadvantages. Let’s take site selection, the advantages for both independent and chain restaurants are you can build them in an area that has high traffic. Ideal places you could put them are: near highways, malls, or on the main street of whatever town you decide to open in. Although the disadvantages are the same as the advantages mainly because your competition will have the same strategy in mind and build close to you and in turn possibly taking from would be customers. In the food service industry new product development is important. The advantages for both independent and chain restaurants are when you come up with something new, your customers will want to try it, especially if
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Unformatted text preview: it is well marketed. Between the two the only one that would have a disadvantage would be the independent restaurants because the chain restaurants would have more money to be able to market their new product where the independent would have to rely more on word of mouth. Now an advantage that chain restaurants have over independent restaurants is they have a human resources department where if an employee has a problem they can go to them, and it would get taken care of. However, that is a disadvantage also because you don’t know how long it will take for them to find a solution to the problem. Now the disadvantage for independent would be there is no human resources department. But that is an advantage too. The only person that you have to deal with is your boss, he/she would then take care of the problem....
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