Unformatted text preview: it is well marketed. Between the two the only one that would have a disadvantage would be the independent restaurants because the chain restaurants would have more money to be able to market their new product where the independent would have to rely more on word of mouth. Now an advantage that chain restaurants have over independent restaurants is they have a human resources department where if an employee has a problem they can go to them, and it would get taken care of. However, that is a disadvantage also because you don’t know how long it will take for them to find a solution to the problem. Now the disadvantage for independent would be there is no human resources department. But that is an advantage too. The only person that you have to deal with is your boss, he/she would then take care of the problem....
View Full Document
- Spring '11
- new product development, Shopping mall, Foodservice, Independent restaurants