Marketing notes

Marketing notes - Competitive Advantage Succeeding in...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Competitive Advantage Succeeding in creating more value for customers than its competitors. Global Integration Driving Forces Restoring Forces 1. Technology 1. Culture 2. Culture 2.Market Differences (3 rd ,2 nd ,1 st) 3. Market Need 3. High Prices 4. Lower Cost 4. National Controls 5. Free Markets 5. Nationalism 6. Economic Integration 6. War Management 7. Peace Globaphobia Irrational fear of intermarket tactics and exchange. Privatization The incidence or process of transferring ownership of a business , enterprise, agency or public service from the public sector (the state or government) to the private sector (businesses that operate for a private profit) or to private non-profit organizations. Ethnocentric Orientation
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
A person who assumes that his or her home country is superior to the rest of the world. Example: Nissan and Sharp Polycentric Orientation Describes management believes or has assumptions that each country in which a company does business is unique. Localized or adapted approach that assumes products must
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Marketing notes - Competitive Advantage Succeeding in...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online