23. La Feber Michael Jordan

23. La Feber Michael Jordan - Michael Jordan New Global...

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ALSO BY WALTER LAFEBER The Clash: U.S. -Japanese Relations throughout History The American Age: U.S. Foreign Policy at Home and Abroad since 1750 Inevitable Revolutions: The United States in Central America America, Russia, and the Cold War, 1945-1996 The American Search for Opportunity, 1865-1913 The New Empire: An Interpretation of American Expansion, 1860-1898 The Panama Canal: The Crisis in Historical Perspective Michael Jordan and the New Global Capitalism WaltRr~RbRr W. W. NORTON & COMPANY New York London
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CHAPTER VI 11 The Greatest Endorser of the Twentieth Century 11 or 1 A.n Insidious Form Imperialism 11 ? In 1995 Michael Jordan felt bitter about losing in the playoffs. He was almost equally incensed over the arrival of young players in the NBA who were undisciplined, insensitive, overpaid, immature, and concerned more about their personal statistics than team success. He espe- cially noted these nouveaux riches did not pay proper respect to their already proven elders. His views resem- bled those held by Magic Johnson, Larry Bird, and Isiah Thomas toward himself in 1984. Stories, planted by both reporters and some younger players, circulated that Jordan's championship days were over. It was time for him to pass on the torch of NBA lead- ership, and also pass on the fabulously pro:fttable busi- ness deals that came with that torch. During the summer of 1995, Jordan therefore pushed himself through a terri- fyingly rigorous conditioning program. He also worked hours each day on his jump shot. He knew he had lost a half-step, and that he could no longer slash to the basket with the speed that had set him apart. "Beating defenses this way [by shooting over them] is just as enjoyable as the other way." he decided.l He somehow retooled his 130 "The Greatest Endorser of the Twentieth Century" I 131 game. even while :ftlming the movie Space ]am. Jordan starred with actor Bill Murray and popular cartoon :ftg- ures to win a climactic basketball game. This highly suc- cessful :ftlm scored $230 million at the box of:ftce and over $200 million more in video sales. His shooting proved to be equally successful as the sea- son began. He won his eighth scoring title in 1995-1996 with a 30.4 per-game average. A television analyst noted Jordan's two-way domination: "Line up all the players in the league and ask them which player they'd least want to guard, and which player they'd least want to guard them, and in almost every case the answer would be Michael Jordan."Z In superb shape, he started all eighty-two regular-season games. He aimed not only to win but at times to destroy an opponent mentally. "I just want to get inside their head," he declared. "Like when I'm playing against a rookie, I might say: 'You watched me on TV, now you're going to see me for real. [But] on TV you can change the channel; you can't now."3 Bulls General Manager Jerry Krause acquired Dennis Rodman, who, despite a passion for tattoos, changeable multicolor hair, and various body piercings, was also the NBA' s best rebounder. Pippen had another outstanding season. The Bulls broke all NBA records by winning seventy-two games while losing only ten. Jerry West, a
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This note was uploaded on 05/25/2011 for the course HIST 303 taught by Professor Salesa during the Fall '10 term at University of Michigan.

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23. La Feber Michael Jordan - Michael Jordan New Global...

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