Marketing 1030 Notes

Marketing 1030 Notes - Logan Roach 3rd Notes Satisfying...

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Logan Roach 3 rd Notes Satisfying Needs/Wants You can’t sell to everyone the exact same product. Exchange Something of value you will pay for Create value Four P’s of Marketing Product – Creates value. Needs to bring usefulness. Ideas, thoughts, philosophies. Service or tangible good. Price – Create value and capture it. Key to pricing: how much customers are willing to pay so they are happy with their purchase. Seller needs to come out with a reasonable profit. Time (per hour, you help me I’ll help you.) Place – (Channel of distribution, where you sell your products at)
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This note was uploaded on 05/25/2011 for the course MKTG 1400 taught by Professor Rowe during the Spring '11 term at Adams State University.

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