Logan Roach3rdNotesSatisfying Needs/Wants•You can’t sell to everyone the exact same product.Exchange•Something of value you will pay for•Create valueFour P’s of Marketing•Product – Creates value. Needs to bring usefulness. Ideas, thoughts, philosophies. Service or tangible good.•Price – Create value and capture it. Key to pricing: how much customers are willing to pay so they are happy with their purchase. Seller needs to come out with a reasonable profit. Time (per hour, you help me I’ll help you.)•Place – (Channel of distribution, where you sell your products at)
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