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Unformatted text preview: titles and whirling logos, can be done with a joystick. Salisbury used the DVE to animate a fish graphic. Planning Production – The commercial is a group effort; the teams include a writer, art director, producer, director, and sometimes a musical composer and choreographer. Production – The actual shooting day can be very long and tedious. The crew may take several hours or just to light the set to the director’s preference. Today producers can use special technology to control sounds, lighting, and staging. Postproduction – In the postproduction stage, the film editor, sound mixer, and director actually put together the commercial together....
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This note was uploaded on 05/25/2011 for the course MKTG 1400 taught by Professor Rowe during the Spring '11 term at Adams State University.
- Spring '11