{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Page outline 2 - titles and whirling logos can be done with...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Logan Roach 4 th Outline pages 329-336 The reproduction phase – The purpose of the preproduction page is the prepare planning. The first thing you do is study the script and story board and analyze it. Live Action – To portray people and things in lifelike, everyday situations like typical slice of life TV commercials. If a commercial calls for a live action, the producer must consider whether the action will be staged indoors in a studio, outside on a studio lot, or on location away from the studio. Animation – Cartoons, dancing puppets, and demonstrations in which inanimate objects come to life and can effectively communicate difficult messages or reach special markets such as children. Special Effects- Much video animation and most special effects, such as moving
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: titles and whirling logos, can be done with a joystick. Salisbury used the DVE to animate a fish graphic. Planning Production – The commercial is a group effort; the teams include a writer, art director, producer, director, and sometimes a musical composer and choreographer. Production – The actual shooting day can be very long and tedious. The crew may take several hours or just to light the set to the director’s preference. Today producers can use special technology to control sounds, lighting, and staging. Postproduction – In the postproduction stage, the film editor, sound mixer, and director actually put together the commercial together....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern