Page outline 2 - titles and whirling logos, can be done...

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Logan Roach 4 th Outline pages 329-336 The reproduction phase – The purpose of the preproduction page is the prepare planning. The first thing you do is study the script and story board and analyze it. Live Action – To portray people and things in lifelike, everyday situations like typical slice of life TV commercials. If a commercial calls for a live action, the producer must consider whether the action will be staged indoors in a studio, outside on a studio lot, or on location away from the studio. Animation – Cartoons, dancing puppets, and demonstrations in which inanimate objects come to life and can effectively communicate difficult messages or reach special markets such as children. Special Effects- Much video animation and most special effects, such as moving
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Unformatted text preview: titles and whirling logos, can be done with a joystick. Salisbury used the DVE to animate a fish graphic. Planning Production – The commercial is a group effort; the teams include a writer, art director, producer, director, and sometimes a musical composer and choreographer. Production – The actual shooting day can be very long and tedious. The crew may take several hours or just to light the set to the director’s preference. Today producers can use special technology to control sounds, lighting, and staging. Postproduction – In the postproduction stage, the film editor, sound mixer, and director actually put together the commercial together....
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This note was uploaded on 05/25/2011 for the course MKTG 1400 taught by Professor Rowe during the Spring '11 term at Adams State University.

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