Unformatted text preview: power to customize, segment, and target specific groups of people. DiscMail has revolutionized the direct mail industry with a rich media experience for the potential customers. The web has limited bandwidth, print is boring, that’s why DiscMail says “this is the killer application that bridges the game and fosters dynamic engagement.” They are hoping to mail out a billion discs in the next two years....
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This note was uploaded on 05/25/2011 for the course MKTG 1400 taught by Professor Rowe during the Spring '11 term at Adams State University.
- Spring '11