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Technolgy and the Evolution of Advertising

Technolgy and the Evolution of Advertising - Advertising...

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 5/25/11 Technology and the Evolution of  Advertising
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 5/25/11 Products made my primitive hand tools Artisans and farmers bartered products Distribution = walking distance Advertising = shouting distance! In ancient times…
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 5/25/11 Expanded contact with other societies “What’s over the mountain?” Demand increased Carved signs, using symbols, not words Greeks and Romans 
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 5/25/11 The Impact of Printing Before press, only monks and scholars could read  and write Most communication was oral – stayed within 50  miles, not recorded / reliable.  Printing press invented by Johannes Gutenberg  late 1440s Printing meant facts could be established,  substantiated, recorded and transported Entrepreneurs bought presses, put them into 
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 5/25/11 First on the scene In 1472, first ad appeared  Handbills tacked onto church doors advertising  prayer books for sale 200 years later, ads appeared offering a reward  for the return of 12 stolen horses Soon ads for coffee, tea, chocolate, real estate,  and medicine and “personals” Read by the elite in coffeehouses
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 5/25/11 In the Americas… Boston Newsletter began carrying ads in 1704. 
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