Unformatted text preview: Signature – Logo of the company or service. Copy – Printed words that tell about or promote a product or service. Layout – Orderly presentation of elements in an advertisement White Space – Space not being used in an advertisement. Substrate – Surface an advertisement is printed on. Resolution – Level of concentration in the dot pattern used in printing. Billboard – Large outdoor board used to display information or images. Proof – Photocopy of an ad in progress given to an advertiser to check before the final product....
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This note was uploaded on 05/25/2011 for the course MKTG 1400 taught by Professor Rowe during the Spring '11 term at Adams State University.
- Spring '11