Vocabulary List #1

Vocabulary List #1 - 10. Creativity the ability to create...

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Logan Roach Advertising List #1 1. Market – the world of commercial activity where goods and services are bought and sold. 2. Product life cycle -Theory that recognizes four separate developmental stages in the life span of a product 3. Target market - the market segment which a particular product is marketed to 4. Mass marketing - a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market 5. Marketing Segmentation - a sub-set of a market made up of people or organizations sharing similarities 6. Demographic – a statistic characterizing human populations 7. Geographic – of or relating to the science of geography 8. Psychographics - The use of demographics to study and measure attitudes, values, lifestyles, and opinions 9. Behavioral – The manner in which one behaves
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Unformatted text preview: 10. Creativity the ability to create 11. Promotion a message issued in behalf of some product or cause or idea or person or institution 12.Promotional Mix - Four types of promotion that supports marketing objectives, including advertising, personal selling, publicity and sales promotions. 13. Advertising - a public promotion of some product or service 14. Personal Selling - A sale is the pinnacle activity involved in selling products or services in return for money or other compensation 15. Public Relations - promotion intended to create goodwill for a person or institution 16. Publicity - a message issued in behalf of some product or cause or idea or person or institution 17. Sales Promotion - promotion that supplements or coordinates advertising...
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Vocabulary List #1 - 10. Creativity the ability to create...

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