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Unformatted text preview: 10. Creativity the ability to create 11. Promotion a message issued in behalf of some product or cause or idea or person or institution 12.Promotional Mix - Four types of promotion that supports marketing objectives, including advertising, personal selling, publicity and sales promotions. 13. Advertising - a public promotion of some product or service 14. Personal Selling - A sale is the pinnacle activity involved in selling products or services in return for money or other compensation 15. Public Relations - promotion intended to create goodwill for a person or institution 16. Publicity - a message issued in behalf of some product or cause or idea or person or institution 17. Sales Promotion - promotion that supplements or coordinates advertising...
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- Spring '11