Unformatted text preview: Psychographics – Involves studies of consumers based on social and psychological characteristics Geographic’s – Refers to segmentation of the market based on where people live Demographics include age, gender, income, ethnic background Try to build brand loyalty at teens Market towards trends that occur, such as 21 st century is healthy lifestyles so, whole wheat product. Market towards biggest ethnic group in a given area....
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- Spring '11
- Marketing, baby boom generation, biggest ethnic group, basic living necessities