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Unformatted text preview: Psychographics Involves studies of consumers based on social and psychological characteristics Geographics Refers to segmentation of the market based on where people live Demographics include age, gender, income, ethnic background Try to build brand loyalty at teens Market towards trends that occur, such as 21 st century is healthy lifestyles so, whole wheat product. Market towards biggest ethnic group in a given area....
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This note was uploaded on 05/25/2011 for the course MKTG 1400 taught by Professor Rowe during the Spring '11 term at Adams State University.
- Spring '11