Unformatted text preview: Silverlight technology features PIP (picture in picture) allowing the user to watch more than one sport at a time. The introduction of all the new technology brought in 5% more viewers than the previous year. Being able to stream live TV to your cell phone or other portable devices is a great way for fans of any sport to stay up to date on their favorite teams while companies like Capital One, ATT, and Coca Cola are making money off it....
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- Spring '11
- Marketing, Super Bowl XLIV, Silverlight, NFL on CBS, Silverlight technology, Microsoft Silverlight technology