Coca Cola v - The Coca-Cola Company versus PepsiCo, Inc....

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
The Coca-Cola Company versus PepsiCo, Inc. Khadija Wooten Instructor: Toral Kapur Intermediate Accounting III May 22, 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
PepsiCo and Coca Cola are the largest beverage companies in the world. For years these companies have had a lifelong competition claiming to be better than each other. How do you determine who is the better company? The decision can be made by taste, location, convenient, social responsibility and financial position. Every time a consumer buys a bottle they invest in that company and they chose which is better. Both companies are well known household names and have been around for years servicing communities. PepsiCo the larger of the two companies is not only in the beverage industry they also provide snacks and food. In 1960’s when Pepsi Co was founded they launched carbonated drinks as well as Frito Lay chips. They entered the market with Pepsi- Cola, Diet Pepsi and Mountain Dew. Later Pepsi entered the global market like Japan and Eastern Europe servicing those countries with a taste of PepsiCo. The blue, red, and white were introduced with the slogan “You got to live, Pepsi got to give “as the campaign theme in 1969. The next year PepsiCo reaches the billion dollar mark and accumulated 36,000 employees. Headquarters moved to New York City an introduced the two liter bottle, first company to respond to the consumer preferences. 1975 the Pepsi Challenge launched in Dallas, TX asking consumers who had the best tasting Cola. PepsiCo expanded into the fast food industry purchasing Pizza Hut and along came Taco Bell and KFC. PepsiCo grew on a very fast pace now they are bringing in $60 billion in revenue and has 250,000 employees working to keep them at the top. (www.pepsi.com) Coca Cola was founded many years before Pepsi. The first appearance of Coca-Cola in a small pharmacy in Atlanta, GA and sold for 5 cent a glass. In 1899 Atlanta
Background image of page 2
Pharmacist Dr. John Pemberton began selling Coca-Cola fountain. The first franchise of Coca Cola began in 1901 serving Tennessee and other nearby towns. Later, BCI Holding
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/25/2011 for the course BUS 302 taught by Professor Kolt during the Spring '10 term at Arizona Western College.

Page1 / 8

Coca Cola v - The Coca-Cola Company versus PepsiCo, Inc....

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online