1 Discussion Question

1 Discussion Question - Running head: WEEK ONE DISCUSSION...

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Running head: WEEK ONE DISCUSSION QUESTION 1 Week One Discussion Question Wingchow Gee BIS/219 May 3, 2011 Michael O'Neal
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WEEK ONE DISCUSSION QUESTION 2 Week One Discussion Question Many organizations now have a members’ website, where customers can keep track of different kinds of information related to the organization, such as Wish Lists or My Favorites. Visit a site that offers this type of service: eBay ® , Amazon ® , Dell ® , and Old Navy ® are some examples. What types of information does the site collect? How does the business use this information? What kind of competitive advantage, if any, does the business gain in collecting this information? Best Buy organization: Best Buy collects customer information such as name, addresses, emails, and any other associated contact information. The members’ website also retains credit card information so the client does not have to dig for the card numbers to make a purchase. The business uses the information collected to send sales alerts via email, customer survey and
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This note was uploaded on 05/25/2011 for the course BIS 219 taught by Professor Mike during the Spring '11 term at Allen University.

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1 Discussion Question - Running head: WEEK ONE DISCUSSION...

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