Implementation, Controls, and Plans
Nestlé is “the world’s leading Nutrition, Health, and Wellness company” (Nestle, n.a.).
maintain this position Nestlé will implement a combination of strategies: product differentiation,
low-cost leadership, and product development.
The purpose of this paper is to discuss 1) the
implementation plan, 2) required organizational change management strategies, 3) key success
factors, budget, and forecasted financials (including a break-even chart) and 4) a risk
management plan, including contingency plans for identified risks.
Adopting a combination of product differentiation, low-cost leadership, and product
development strategies will help Nestlé maximize strengths and neutralize threats as these
strategies support Nestles mission and align with their objectives.
Nestlé will continue to
develop healthy nutritious food and beverage alternatives for their consumers.
rising and aging quickly.
In 2009 39.6 million people in the United States were over the age of
65, predictions estimate there will be 72.1 million Americans in 2030 (AOA, 2010).
statistics are even more alarming.
In America 58 million are considered overweight, 40 million
are obese, and three million are morbidly obese (Obesity, 2007).
As these statistics rise, so do
the number of consumers looking for healthier alternatives.
Nestlé has already manufactured a
line of products tailored to the aging and weight conscious and will continue to create and
improve upon these products.
Nestlé creates leading edge products, improving upon them when
necessary, and uses their dominant market share to maintain low costs.
To implement a strategic plan successfully, Nestlé must 1) identify short-term objectives,
milestones, and deadlines 2) initiate specific functional tactics, 3) Communicate policies that