BSBMKG523 Marketing communication brief - done.docx -...

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Marketingcommunication brieftemplate:BSBMKG523 Design and develop an integratedmarketing communication planAuthor’s name: Andrea Romero
10118NAT Diploma of Social Media MarketingMarketing communication brief template: BSBMKG523 Design and develop an integrated marketing communication planCopyright 2019Australian College of Business IntelligenceAll rights reservedVersion: 19.1Date Modified: January 2020No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College of Business Intelligence.Disclaimer:The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information it provides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neither the Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warranties concerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm information from another source if it is of sufficient importance for them to do so.Marketing communication brief template: BSBMKG523Version: v19.1Page 2 of 7Developed by: ACBIApproved by: DoSIssued: October 2019Review: January 2020
10118NAT Diploma of Social Media MarketingMarketing communication brief template: BSBMKG523 Design and develop an integrated marketing communication planContent1. Purpose...............................................................................................................................42. Background information......................................................................................................52A. Client profile......................................................................................................................................52B. Market situation................................................................................................................................53. Objectives............................................................................................................................63A. Marketing objectives.........................................................................................................................63B. Communication objectives................................................................................................................64. Target Audience...................................................................................................................75. Legal and Ethical Constraints................................................................................................8Marketing communication brief template: BSBMKG523Version: v19.1Page 3 of 7Developed by: ACBIApproved by: DoSIssued: October 2019Review: January 2020
10118NAT Diploma of Social Media MarketingMarketing communication brief template: BSBMKG523 Design and develop an integrated marketing communication plan1. Purpose

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