Integrated marketingcommunication plantemplate:BSBMKG523 Design and develop an integratedmarketing communication planAuthor’s name: Andrea Romero
10118NAT Diploma of Social Media MarketingIntegrated marketing communication plan template: BSBMKG523 Design anddevelop an integrated marketing communication planCopyright 2019Australian College of Business IntelligenceAll rights reservedVersion: 19.1Date Modified: January 2020No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means,electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College ofBusiness Intelligence.Disclaimer:The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information itprovides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neitherthe Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warrantiesconcerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm informationfrom another source if it is of sufficient importance for them to do so.Integrated marketing communication strategy: BSBMKG523Version: v19.1Page 2 of 10Developed by: ACBIApproved by: DoSIssued: October 2019Review: January 2020
10118NAT Diploma of Social Media MarketingIntegrated marketing communication plan template: BSBMKG523 Design anddevelop an integrated marketing communication planContent1. Purpose...............................................................................................................................42. Target Audience...................................................................................................................53. Product analysis...................................................................................................................64. Marketing channels.............................................................................................................75. Budget.................................................................................................................................86. Legal and ethical constraints................................................................................................9Integrated marketing communication strategy: BSBMKG523Version: v19.1Page 3 of 10Developed by: ACBIApproved by: DoSIssued: October 2019Review: January 2020
10118NAT Diploma of Social Media MarketingIntegrated marketing communication plan template: BSBMKG523 Design anddevelop an integrated marketing communication plan1. PurposeThe purpose of this marketing and communications plan for the company Tee Shirty is toestablish the steps that will lead this company to meet the established business objectives andso that the actions to be carried out are consistent with the company's own brand anddirection.
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