BSBMKG523 Integrated marketing communication plan - done.docx

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Integrated marketing communication plan template: BSBMKG523 Design and develop an integrated marketing communication plan Author’s name: Andrea Romero
10118NAT Diploma of Social Media Marketing Integrated marketing communication plan template: BSBMKG523 Design and develop an integrated marketing communication plan Copyright 2019 Australian College of Business Intelligence All rights reserved Version: 19.1 Date Modified: January 2020 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College of Business Intelligence. Disclaimer: The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information it provides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neither the Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warranties concerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm information from another source if it is of sufficient importance for them to do so. Integrated marketing communication strategy: BSBMKG523 Version: v19.1 Page 2 of 10 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
10118NAT Diploma of Social Media Marketing Integrated marketing communication plan template: BSBMKG523 Design and develop an integrated marketing communication plan Content 1. Purpose ............................................................................................................................... 4 2. Target Audience ................................................................................................................... 5 3. Product analysis ................................................................................................................... 6 4. Marketing channels ............................................................................................................. 7 5. Budget ................................................................................................................................. 8 6. Legal and ethical constraints ................................................................................................ 9 Integrated marketing communication strategy: BSBMKG523 Version: v19.1 Page 3 of 10 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
10118NAT Diploma of Social Media Marketing Integrated marketing communication plan template: BSBMKG523 Design and develop an integrated marketing communication plan 1. Purpose The purpose of this marketing and communications plan for the company Tee Shirty is to establish the steps that will lead this company to meet the established business objectives and so that the actions to be carried out are consistent with the company's own brand and direction.

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