mba 670 Project3_Analysis.docx - 1 MBA 670 Project 3...

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1 MBA 670 Project 3 Individual Analysis MediCorp United States of America MBA 670 Strategic Decision Making
2 Project 3 Analysis Directions: Write your answers below each question. Please do not delete the questions. 1. What strategy were you implementing? Give examples of any three decisions over the four rounds that were consciously driven by your chosen strategy. Explain.
2. Which country and customer(s) did you target with your product (high tech, low tech, or both)? Why? Give examples of two decisions in R&D and two decisions in marketing that you implemented over the four rounds to enable your desired targeting.
3 customers. Another decision was to keep the service life in between 19,000-21,000. The reason is because customers want quality in the product they are buying and needs to know it will be reliable for many years. In marketing, we based our decision on value and quality looking at the outcome of sales. We raised our price from $32.00 to $38.00 based on the outcome from the

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