Message strategy for advertising class

Message strategy for advertising class - I I. K EY...

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Unformatted text preview: I I. K EY STRATEGIC C AMPAIGN DECISIONS : * Objectives: * for students to earn a MBA degree * to make courses and assignments flexible as possible for the post baccelerate students * broaden students business knowledge consistent with those required for general management * Target Audience: * current Florida Agriculture and Mechanical University and Florida State University Senior graduates * anyone wonting to pursue a master (regardless of undergraduate degree focus) * Brand Positioning * Great program because meet on the weekends verses late evening during the weekday * meet only two weekends out of the month * online courses offered * earn master in fourteen months * program designed fulltime working professional, so teachers and instructors are aware * Campaign Strategy * go to FAMU/FSU and speak with rising seniors * publish ad in newspaper * visit different professional venues around Tallahassee, Florida * broadcast on radio IV....
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This note was uploaded on 05/25/2011 for the course ACG 2021 taught by Professor Montgomery during the Summer '08 term at FSU.

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Message strategy for advertising class - I I. K EY...

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