Uganda Maize Seed Industry Case Study

Uganda Maize Seed Industry Case Study - Kashney Welch AEB...

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Kashney Welch AEB 3133 Uganda Maize Case Study Fall 2010 Dr. Walters Strategic Marketing Problems in the Uganda Maize Seed Industry Background: Strategic Marketing - The study found that the maize seed industry evolves in a path dependent process where the crafting of seed laws and enforcement of quality standards play a strategic role in reducing adverse selection, inducing specialized investments in the seed industry, and increasing the rate of adoption of high-quality seed. Although the ultimate effect of structural adjustment programs on the performance of the seed industry is unknown at this time, the economic reforms to date have encouraged multinational seed companies to enter the seed industries in Southern Africa and invest in plant breeding, seed production, conditioning, and marketing facilities. The entry of new private seed companies and the formation of public and private strategic alliances have revitalized seed industries in Southern Africa. This revitalization has increased the number of maize hybrids for farmers, improved seed quality and increased the proportion of the maize area planted to certified seed
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This note was uploaded on 05/25/2011 for the course ACG 2021 taught by Professor Montgomery during the Summer '08 term at FSU.

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Uganda Maize Seed Industry Case Study - Kashney Welch AEB...

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