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convergence project - Roberts 1 Convergence Project 1 I...

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Roberts 1 Convergence Project 1. I have chosen to look at the radio station Kiss 107 based in Milford, Ohio and their associated website (http://www.kiss107.com/main.html). This station reaches the greater Cincinnati area (including Oxford). 2. This radio station is a contemporary hits station and their main audience is women age 12 to 34. Males listen to this station too but it is more geared towards females. The race of this station is not specific. They only play songs in English so that discriminates against non-English speakers. The socioeconomic class of this audience is diverse. This station advertises colleges as well as community and technical schools. Radio is free so there is no need to discriminate. This station wants people to listen on their way to and from work, at work, or wherever they are driving to. This assumes then that their target audience is old enough to drive and if not they can control the radio in a car. Also, that the bulk of their listeners listen to their station while driving.
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