Psy(6) - Positive Reinforcement Presentation of a pleasant stimulus Negative Reinforcement Presentation of an adverse stimulus Punishment

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Cognitive and Social Learning views: Environment -> cognitive (mind) -> behavior Two major forms of “learning” in behaviorism 1. Classical Conditioning- Learning to associate two stimuli in the environment Intrstrumental Conditioning (in book) (learn) Classical Conditioning: Learning as association between two stimuli—also known as the principle of association. Exp. : Advertisments Product (NS) No Response Attractive Model (UCS) Pleasant Emo Response (UCR) Product + You can be classically conditioned without conscious awareness Anterograde Amnesia cannot consciously learn anything new, but can still be classically conditioned. Operant Conditioning (B.F Skinner) Associations between responses and consequences are established builds upon the… Law of effect: actions that lead to a satisfying state of affairs are more likely to be repeated Reinforcement: Increases the probability of a behavior Punishment: Decrease the probability of a behavior
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Unformatted text preview: Positive Reinforcement: Presentation of a pleasant stimulus Negative Reinforcement: Presentation of an adverse stimulus Punishment Presentation (Positive) Punishment: Presentation of a Punisher Removal (Negative) Punishment: disappearance or removal of a reinforcer Primary Reinforcer – event or object that is inherently reinforcing (e.g., food , water) – fulfills a biological need Secondary Reinforcer- A reinforcer that does not directly satisfy a biological need, (e.g., money, praise) Shaping- a gradual process of reinforcing an organism for successive approximations of a complex behavior Behavior Modification: a common technique Token Reinforcement System: system in which tokens (e.g., points) earned for “good” behavior can be exchanged for someone desired reward. Problem: extrinsic rewards can change existing internal motivation to external motivation...
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This note was uploaded on 05/25/2011 for the course PSYCHOLOGY 101 taught by Professor Walter during the Winter '11 term at Grand Valley State University.

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Psy(6) - Positive Reinforcement Presentation of a pleasant stimulus Negative Reinforcement Presentation of an adverse stimulus Punishment

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