SOCnotes - -Every claim has 2 parties: the claimsmaker and...

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-Every claim has 2 parties: the claimsmaker and the audience (general public, the people who make the policies, the media, people making other claims. ..) The claimsmaker wants to shape the argument to appeal to the audience Valence (terrorism, child abuse, etc) and position issues (abortion) Segmented audiences (gender, race, age, religion…) Audience has a role, doesn’t have to believe the argument, should question it. Claimsmaker changes argument based on reaction/feedback -Reinarman and Levine “Waging War on Drugs” Main argument: president/media made crack into a bigger deal than they needed to. The audience is the public. Crack is a scapegoat, distracts us from other problems. Media forged, not followed public opinion- they decided what they wanted the problem to be and then made everyone believe it. The New Right was a political movement (republican) in ‘80’s under Reagan that wanted hands-off economy and hands-on socially, morals, family structure. Social constructivism. -Building on Established Claims
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This document was uploaded on 05/25/2011.

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SOCnotes - -Every claim has 2 parties: the claimsmaker and...

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