TheoryNotes - NomotheticTheory vs PracticalTheory alsodoes...

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Nomothetic Theory        vs. Practical Theory -Incorporate scientific method -also does -Objective -Subjective -Basic knowledge, may not have immediate value actions -Empirical, mathematical probability, surveys -Results in laws (like gravity) -no laws -Researcher separate from study -Researcher is part of it -Goal of singularity -No singular theory -Quantitative -Qualitative -Functional -Interpretive -“Hard core” science -humanistic -well codified/use of constants -constants are rare -Value neutral -Value not neutral THE SEVEN TRADITIONS of COM THEORY 1. Cybernetics communication systems, what we do with information; feedback loops, networks; groups of people with inputs and outputs
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2. Rhetorical art and science of speaking; persuasion, logic, language, argument analysis, presentation/delivery, memory: tell ‘em what you’re gonna tell ‘em, then tell ‘em, then tell ‘em what you told ‘em 3. Critical advocates fairness; products of communication; deal with power, oppression, and privilege- Karl Marx wanted to get rid of and even the playing field; question propaganda- we are in the age of consumerism; language manipulation- ideologies, beliefs, political news, advertising… 4. Sociopsychological individual in social interaction; traits, attitudes; messages planning, procession, receiving individual effect; cognition- how we process (we all do it differently), lots of biology (fight of flight) 5. Sociocultural from another’s point of view; groups, societies, cultures, sub-cultures (within universities, jobs); patterns of interaction; research led to symbolic interactionism (social structures), social constructivism (knowledge is a result of social interaction), socio-linguists 6. Semiotic signs, verbal and nonverbal; semantics- what signs stand for, relationships between signs and symbols, dictionary meanings; syntactics- relationships between signs, syntax and grammar structures; pragmatics- practical usage, how we communicate; a dog to a paperboy means be caution, to me means yay, companion 7. Phenomenological how we experience/understand the world; personal interpretation of everyday life; language is
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the vehicle of meaning; knowledge is in the conscious experience; meaning=reality, our reality is real (for example, Islamophobia is some peoples’ reality) SYMBOLIC INTERACTIONISM— George Herbert Mead, expanded on by Herbert Bloomer Communication through symbols Communication is the most human of activities (we have highest level of sophistication) Sociopsychological tradition and phenomenological traditions (also a little bit semiotic) [heuristic theory- one theory adds on to another, expands, like technology and language change] 3 main principles: 1. Meaning - constructs of social reality (we assign meaning to things- and we assign based on our social reality) 2. Language - comes from social interaction. The symbol
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This note was uploaded on 05/25/2011 for the course COMMUNICAT 295 taught by Professor Seiler during the Fall '10 term at Grand Valley State.

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TheoryNotes - NomotheticTheory vs PracticalTheory alsodoes...

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