220 Midterm - some of the legal issues to consider about...

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1. Of the PRSA core ethical values of public relations (advocacy, honesty, expertise, independence, loyalty, and fairness), which one do you believe is the most important value for practitioners, and which the least ‘valued’ or most ignored? Explain and provide examples. 2. Describe the difference between demographics and psychographics and give two specific examples of each. 3. As a student, you are on a campus-wide task force analyzing how transparent the University should be with regard to professor course evaluations as the University is thinking of posting them online for public access. What are
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Unformatted text preview: some of the legal issues to consider about identifying specific professors and the student comments that may be placed on evaluations? 4. Several new technologies were discussed in class by student presenter and professor. List two social media and two new media technologies and speculate on applications for public relations with each. Give some specific examples of how you think an existing company could use them. You may pick the company and product/service or issue....
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This note was uploaded on 05/25/2011 for the course BMS 202 taught by Professor Reed during the Spring '11 term at Grand Valley State University.

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