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Chapter 7 Mgmt 346 Spring 2011 - c Evaluate your message...

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Chapter 7: Planning, Composing, and Revising Mgmt 346 Dr. Vlajcic Case Study: Daniel R. Zevchik, consultant to a wide range of organizations. How much of what Zevchik is related to communication? The Process of Writing As we can see from Zevchik’s example, the writing process consists of three main activities: Planning, Writing, and Revising. Let’s look at them individually: 1. Planning. At this initial stage we need to: a. Identify the purpose(s) of the message. b. Anticipate/profile the audience. c. Decide how best to adapt the message to that audience. 2. Writing. a. Do research: gather the needed information, either formally or informally (or both, as necessary). b. Organize the information: i. Make sense of the information ii. Decide on the organization (direct or indirect) of the message. c. Write a first draft. Remember, it is only a rough draft! 3. Revise. a. Revise for clarity,content accuracy, style, conciseness. b. Proofread to eliminate mechanical errors.
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Unformatted text preview: c. Evaluate your message. Will it be effective? Will it work? Some Ways to Get Started 1. Brainstorming: do a “deep dive” (an idea invented by the design firm IDEO in California). a. All ideas are welcome. b. Do extensive research. c. Never say “no” or “that won’t work” to an initial idea. d. Sort out the most promising ideas. e. Build a prototype—or in our case, write a draft and see if it works. 2. Freewriting: Force yourself to write for ten minutes without stopping so you can just get something on paper. Then identify the good stuff and edit out the useless stuff. 3. Clustering: Start with the main topic in the center of a piece of paper and then surround it with circles containing related topics. 4. Listen to other people. Find out what your audience needs. 5. Remember that a computer makes it easy to revise and correct....
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