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Unformatted text preview: c. Evaluate your message. Will it be effective? Will it work? Some Ways to Get Started 1. Brainstorming: do a deep dive (an idea invented by the design firm IDEO in California). a. All ideas are welcome. b. Do extensive research. c. Never say no or that wont work to an initial idea. d. Sort out the most promising ideas. e. Build a prototypeor in our case, write a draft and see if it works. 2. Freewriting: Force yourself to write for ten minutes without stopping so you can just get something on paper. Then identify the good stuff and edit out the useless stuff. 3. Clustering: Start with the main topic in the center of a piece of paper and then surround it with circles containing related topics. 4. Listen to other people. Find out what your audience needs. 5. Remember that a computer makes it easy to revise and correct....
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- Spring '11