Chapter 8 Mgmt 346 Spring 2011

Chapter 8 Mgmt 346 Spring 2011 - Nota bene: it is the...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 8: Designing Documents Mgmt 346 Dr. Vlajcic Case Study: Susan Kleinmann, Kleinmann Communications Group, LLC. KCG helps companies and governments improve their documents. Main issue: how the document looks affects whether it will work . How do we want to look? 1. Clear 2. Professional Every document actually carries two messages: 1. Primary message: contained in the words themselves. 2. Secondary message: conveyed by the appearance of the document.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Nota bene: it is the secondary message that reaches the reader first , so we want the document to be neat, clean, and professional. It should also convey our image. This applies to: 1. Memos 2. Letters 3. Reports 4. Proposals Elements of Good Design (i.e., design that works) in written documents: 1. Clear type fonts and readable size. 2. Space. 3. Headings, if necessary. 4. Graphics, if necessary....
View Full Document

Ask a homework question - tutors are online