Chapter 8 Mgmt 346 Spring 2011

Chapter 8 Mgmt 346 Spring 2011 - Nota bene it is the...

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Chapter 8: Designing Documents Mgmt 346 Dr. Vlajcic Case Study: Susan Kleinmann, Kleinmann Communications Group, LLC. KCG helps companies and governments improve their documents. Main issue: how the document looks affects whether it will work . How do we want to look? 1. Clear 2. Professional Every document actually carries two messages: 1. Primary message: contained in the words themselves. 2. Secondary message: conveyed by the appearance of the document.
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Unformatted text preview: Nota bene: it is the secondary message that reaches the reader first , so we want the document to be neat, clean, and professional. It should also convey our image. This applies to: 1. Memos 2. Letters 3. Reports 4. Proposals Elements of Good Design (i.e., design that works) in written documents: 1. Clear type fonts and readable size. 2. Space. 3. Headings, if necessary. 4. Graphics, if necessary....
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