Chapter 15 346 Spring 2011

Chapter 15 346 Spring 2011 - Chapter 15 Delivering Negative...

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Chapter 15: Delivering Negative Messages As always, we want to first establish our purpose. In this case, our purposes are to: 1. Gain acceptance of the negative news. 2. Have the audience understand the reason(s) for the bad news. 3. Promote goodwill. 4. And in some cases, promote an alternative, compromise, or sale. Negative (i.e., “bad news”) messages are likely to cause anger, disappointment, resistance, or other negative feelings on the part of the audience. Accordingly, we generally use the indirect pattern of organization: 1. Use a buffer. 2. Explain the reason(s) for the negative news. 3. Deliver the bad news. 4. Close with a polite, forward-looking comment. The basic reasons for using this strategy are: 1. We want to show respect and consideration for the audience. Were we to begin with the bad news, the shock might be great, and the audience might think we have no consideration for their feelings. We want the audience to understand that: a. They have been taken seriously. b.
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Chapter 15 346 Spring 2011 - Chapter 15 Delivering Negative...

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