Research Basics - Research Basics: Selecting Data Sources...

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Research Basics: Selecting Data Sources Dr. Vlajcic Some Research Basics When you look for data sources, you should be guided by a fundamental question: What kinds of information do I need to answer the research question? That question leads to a second important question: Should I use primary or secondary sources—or both? Primary data are acquired at their sources through observation, experimentation, interviews, questionnaires, and searches through company or government records. Secondary data consist of information that other researchers have gathered and made available through books, journals, magazines, and web sites. Evaluating Sources But the value of your research also depends on the validity and reliability of the data you find for your research project. Validity means that the data show what they are meant to show. For example, the U.S. Census is said to be valid because its data come from an extensive survey that pretty accurately shows the differences and similarities among various parts of the population. Reliability
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This note was uploaded on 05/25/2011 for the course MGMT 346 taught by Professor Vlajcic during the Spring '11 term at Moraine Valley Community College.

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Research Basics - Research Basics: Selecting Data Sources...

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