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ResearchProcess 1 - Research Process Purpose of social...

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Research Process
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Purpose of social psychology? 5 Goals of Social Psych. Research: 1. Describe social behavior 2. Prediction: what/when behavior will occur 3. Causal Analysis: explain social behavior (e.g., watching violent TV violent behavior) 4. Application: solving everyday problems (e.g. safe sex; worker productivity) 5. Theory Building: helps us understand a broad range of behaviors
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What does scientific approach buy us? Science relies on rigorous, systematic observation. Attempts to be unbiased (accurate, objective) Attempts to rule out alternative explanations
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The Process of Research 1. Initial observation/Idea Generation 2. Theory 3. Hypothesis 4. Design and Conduct Study 5. Analyze Data and Draw Conclusions 6. Report Findings 7. Consider Open Questions 8. Refine Theory
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Step 1: Initial Observation/Idea- Generating Ideas come from many places The researcher’s own interests The research and theories of others Nurture and develop ideas Be curious Read what others think and what they have done
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Step 1: Initial Observation Sometimes people are helpful to others, sometimes they are not Altruistic verses Selfish behavior – why?
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A theory is an explanation that integrates principles and organizes and predicts behavior or events.
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