PPt 5 Industry & Marketing

PPt 5 Industry & Marketing - Adventure Tourism Tour...

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Adventure  Tourism
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Suppliers Exclusive to AT Tour Operators AT plus GT Suppliers Generation Zones Tour Operators GT plus AT Suppliers AT plus GT Suppliers GT plus AT Suppliers Transit Zones Suppliers Destination Zones Tour Operators Exclusive to AT
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Adventure Travel Trade Association Outdoor Industry Association Mountain Madness Himalayan Adventures Explorers Web PADI Diving Adventure Collection REI Steep-n-Cheap GVSU Lonely Planet
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Activity as Hobby Hobby as Enterprise with Full-time job Enterprise conflicts with job Enterprise replaces job Enterprise grows Enterprise becomes full-time business Sell or manage growth
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No Agreed Upon Definition Not much data available Collected data not readily available Countries define differently Use different methodologies Relate to different time periods
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Psychographic Segmentation – Motivations (Not who but
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This note was uploaded on 05/25/2011 for the course HTM 268 taught by Professor Robertr.robins during the Spring '11 term at Grand Valley State University.

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PPt 5 Industry & Marketing - Adventure Tourism Tour...

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