This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: You got to touch, feel You got to smell You got to speak You got to ask question How do we get it? Primary research Interviews Focus groups Phone surveys Email/ on line surveys Blog diaries Ethnography Field intercept Field audit Dumpster diving! Guerilla: street intercepts Trade shows Research companies General Specialized Nielson Comscore/ Media Metrix Existing research reports Internet sites, blogs, etc. Library Companies Homework and assignment Political-hands free cell phone law Identify at least 2-3 customer audience segments that are affected by this, directly or indirectly, and how/ why. For each segment, identify how the issue creates new or impacts existing customer wants, needs, and demands and provide at least 2-3 examples for each segment. Case project assignment company / brand selection...
View Full Document
- Summer '08