da an - 1 Chapter19058 _ Correct Feedback A customer...

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1. Chapter 19058   The basic assumption of _____ is that marketing to repeat customers is more profitable than  marketing to first-time buyers.    Student  Response Value Correct  Answer Feedback A.  customer  segmentation      B.  predictive  modeling      C.  customer  valuation      D.  data  manipulation      E. lifetime value  analysis 100%       Score: 2.5/2.5    2. _____ is the addition of information to customer or 
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  _____ is the addition of information to customer or prospect records for the purpose of better  describing or better determining the responsiveness of customers or prospects   Student  Response Value Correct  Answer Feedback A.  Predictive  modeling       B.  Information  formatting       C.  Data mining       D. Database  enhancement  100%       E.  Data shading       Score: 2.5/2.5    3. Chapter 19007
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  The difference between traditional marketing and customer relationship marketing can be  compared to the difference between:    Student  Response Value Correct Answer Feedback A.  night and  day      B.  boning a fish  and  dressing a  chicken      C.  mice and  elephants      D. shooting a  rifle and a  shotgun 100%       E.  circles and  squares      Score: 2.5/2.5    4. Which of the following is an example of a channel
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  Which of the following is an example of a channel through which customer data are traditionally  gathered?   Student  Response Value Correct  Answer Feedback A.  store visits       B.  conversations  with  salespeople       C.  interactions via  the Web       D.  phone  conversations       E. all of these  100%       Score: 2.5/2.5    5. Chapter 19016
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  Synavant is a pharmaceutical company in Toronto, Ontario. Its director of business  development told a group of investors, "There is a single database repository in this company  from which everybody can access data about a customer or potential customers." Synavant is  most likely using:    Student Response Value Correct  Answer Feedback A.  learned research      B.  stimulus/response  marketing      C. knowledge  management 100%       D.  sales-oriented  marketing      E.  motivational research      Score: 2.5/2.5    6. _____ is a company-wide business strategy designed to optimize 
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  _____ is a company-wide business strategy designed to optimize profitability, revenue, and  customer satisfaction by focusing on highly defined and precise customer segments.  
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da an - 1 Chapter19058 _ Correct Feedback A customer...

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