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quiz 4 - 1 InMiami, dailytoreachthe300,.Theradio...

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  In Miami, the most popular Cuban radio station starts broadcasting in Russian for two hours  daily to reach the 300,000 Russian-speaking people that live in South Florida. The radio  station is using _____ segmentation.    Stud ent  Resp onse Valu e Corr ect  Ans wer Feed back A.  usag rate      B.  ethni c 100      C.  socio econ omic     
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  _____ segmentation is based on personality, motives, and lifestyle.    Stud ent  Resp onse Valu e Corr ect  Ans wer Feed back A.  Psyc hogr aphic 100      B.  Dem ogra phic      C.  Bene fit      D. 
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  _____ divides individuals into groups according to the way they spend their time, the  importance of items in their surroundings, their beliefs, and socioeconomic characteristics.    Stud ent  Resp onse Valu e Corr ect  Ans wer Feed back A.  Life- cycle  segm entati on      B.  Temp oral  segm entati on      C.  Lifest yle  segm entati
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  In Little Rock, Arkansas, everyone who is anybody in society can't wait to get a copy of  Soiree magazine. The magazine is targeted to the upper middle and upper classes in Little  Rock and features articles on how they work and play. The editor of Soiree magazine is  relying on _____ segmentation.    Stud ent  Res pons e Valu e Corr ect  Ans wer Feed back A.  geod emo grap hic      B.  grap hic      C.  bene fit     
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  _____ is the process of grouping customers into market segments according to what is  sought from the product.    Stud ent  Resp onse Valu e Corr ect  Ans wer Feed back A.  Bene fit  segm entati on 100      B.  Valu e- adde segm entati on      C.  Lifest
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  Firms can be categorized by the type of purchasing strategy used. _____ consider  numerous, even unfamiliar suppliers and solicit and analyze options.    Stud ent  Resp onse Valu e Corr ect  Ans wer Feed back A.  Satis ficers      B.  Striv ers      C.  Opti mizer s 100      D. 
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  Sure Fit, Inc. has begun a rebranding strategy to let customers know it no longer only  produces slipcovers, but now also carries a line of rugs, window treatments, and bedding.  Its _____ is described as women with average annual household income of $60,000 or  more.    Stud ent  Resp onse Valu e Corr ect  Ans wer Feed back A.  mark et  audie nce      B.  mark et  differ entiat ion      C.  perce ived  mark
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  John Sichner, editor and publisher of Beverage Digest, a trade journal for beverage  producers, wrote, "In this day and age, one product can't be the answer for all consumers."  In other words, Sichner was opposing the use of:    Stud ent  Resp onse Valu e Corr ect  Ans wer Feed back A.  repos itioni ng      B.  reeng ineeri ng      C.  one- to- one  mark eting   
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