quiz 4 - 1. In Miami, the most popular Cuban radio station...

Info iconThis preview shows pages 1–18. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 1. In Miami, the most popular Cuban radio station starts broadcasting in Russian for two hours daily to reach the 300,000 Russian-speaking people that live in South Florida. The radio station is using _____ segmentation. Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. usag e rate B. ethni c 100 % C. socio econ omic 2. _____ segmentation is based on personality, motives, and lifestyle. Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. Psyc hogr aphic 100 % B. Dem ogra phic C. Bene fit D. 3. _____ divides individuals into groups according to the way they spend their time, the importance of items in their surroundings, their beliefs, and socioeconomic characteristics. Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. Life- cycle segm entati on B. Temp oral segm entati on C. Lifest yle segm entati 4. In Little Rock, Arkansas, everyone who is anybody in society can't wait to get a copy of Soiree magazine. The magazine is targeted to the upper middle and upper classes in Little Rock and features articles on how they work and play. The editor of Soiree magazine is relying on _____ segmentation. Stud ent Res pons e Valu e Corr ect Ans wer Feed back A. geod emo grap hic B. grap hic C. bene fit 5. _____ is the process of grouping customers into market segments according to what is sought from the product. Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. Bene fit segm entati on 100 % B. Valu e- adde d segm entati on C. Lifest 6. Firms can be categorized by the type of purchasing strategy used. _____ consider numerous, even unfamiliar suppliers and solicit and analyze options. Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. Satis ficers B. Striv ers C. Opti mizer s 100 % D. 7. Sure Fit, Inc. has begun a rebranding strategy to let customers know it no longer only produces slipcovers, but now also carries a line of rugs, window treatments, and bedding. Its _____ is described as women with average annual household income of $60,000 or more. Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. mark et audie nce B. mark et differ entiat ion C. perce ived mark 8. John Sichner, editor and publisher of Beverage Digest, a trade journal for beverage producers, wrote, "In this day and age, one product can't be the answer for all consumers." In other words, Sichner was opposing the use of: Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. repos itioni ng B. reeng ineeri ng C. one- to- one mark eting 9.9....
View Full Document

This note was uploaded on 05/26/2011 for the course MGMT 3125 taught by Professor Quenit during the Spring '11 term at Southern State Community College.

Page1 / 101

quiz 4 - 1. In Miami, the most popular Cuban radio station...

This preview shows document pages 1 - 18. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online