Race & Adv - RESEARCH UPDATE Alcohol Availability...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
RESEARCH UPDATE Alcohol Availability and Targeted Advertising in Racial/Ethnic Minority Communities Maria Luisa Alaniz, Ph.D. Alcohol availability and advertising are disproportionately concentrated in racial/ethnic minority communities. Although research on alcohol availability and alcohol advertising in racial/ethnic minority communities is lim- ited, evidence does show a relationship between minor- ity concentration, alcohol outlet density, and alcohol problems. This article reviews research showing that certain neighborhood characteristics, such as alcohol outlet density, can be stronger predictors of homicide and violence than are race or ethnicity. K EY WORDS : AOD availability; advertising; minority group; racial group; violence; societal AODR (alcohol and other drug related) problems; African American; Hispanic; Asian American; California; Louisiana; alcoholic beverage sales outlet; location and density of AOD outlet; poverty; immigrant; prevention campaign; community-based prevention; lit- erature review A lcohol availability and advertising are disproportion- ately concentrated in ethnic minority communities. (Alaniz in press; Hackbarth et al. 1995; Altman et al. 1991). Research has shown a direct relationship between alcohol availability (measured by the number of bars, restau- rants, and stores selling alcohol in a specific geographical area, such as a city block) and alcohol-related problems, such as violence (Alaniz et al. 1998; Parker and Rebhun 1995; Scribner et al. 1995). Alcohol outlet density also is an impor- tant determinant of the amount of alcohol advertising in a community. Community advocates and local policymakers have formed coalitions across the country to limit the quantity, operation, and types of alcohol outlets in their communi- ties. Such coalitions have succeeded in various cities, such as Baltimore, Chicago, south central Los Angeles, and Oakland, California. This article reviews recent research on alcohol availability and advertising in ethnic minority communities and associated alcohol-related problems. In addition, the article discusses one community’s efforts to reduce these problems. Overall, research on alcohol availability and alcohol adver- tising in racial/ethnic minority communities is limited. This review focuses on two minority groups, African-Americans and Latinos, in cities in California (Alaniz et al. 1998; Scribner et al. 1995) and Louisiana (Scribner et al. in press). (Alcohol availability and advertising among other groups, such as Asian-Americans, have not been studied at the community level.) In the studies reviewed, alcohol availability is measured either by the number of outlets in a given geographical area (e.g., a group of city blocks) or by the den- sity of outlets in an area (i.e., the number of outlets for every 1,000 residents in an area). Two types of outlets exist: (1) on- site, where alcohol is consumed on the premises, and (2) off-site, where alcohol is purchased for consumption off the premises. Alcohol Availability
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/26/2011 for the course GOV 312L taught by Professor Madrid during the Spring '07 term at University of Texas at Austin.

Page1 / 4

Race & Adv - RESEARCH UPDATE Alcohol Availability...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online