Essay test 2 .docx - 2 Two types of tangible resources that the Phillips company possesses are buildings and equipment There buildings are based in

Essay test 2 .docx - 2 Two types of tangible resources that...

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2. Two types of tangible resources that the Phillips company possesses are buildings and equipment. There buildings are based in China where they make electronic products to better the lives of more than two billion people a year(Our heritage). The equipment they use is state of the art and allows the company to bring top of the line products for a consumer-friendly price. Two types of intangible resources that the Phillips company possesses are experience and reputation. The company was founded in 1891 which has allowed them to build a reputation and also gain the experience to provide consumer and commercial products. One of the two resources needed to be successful in the consumer electronics business over the next five years is infrastructure. Being able to produce the highest quality tv’s and other consumer electronics for a very consumer-friendly price while maintaining the quality of more expensive brands. The second resource the Phillips company has up its sleeve is its reputation. They are known

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