Public Opinion - Public Opinion Public Opinion: those...

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Public Opinion Public Opinion : those opinions held by private persons which government find prudent to heed. Importance in Democratic Societies The Policy-Opinion Link Measuring Public Opinion How do we gauge public opinion? Survey Research How accurate are such measures? Not bad Considerations Involved with Survey Research Political Knowledge How many can name governor of state – 75% How many know the president is limited to two terms in office – 68% How many know each state is apportioned two senators – 52% How many can name both senators from state – 25% Opinion Instability Question Wording Effects – even in unbiased question, changing just a couple words can result in different answers Non-Random Sample – not covering an even distribution of citizens relative to population; focusing survey on one group and receiving only that groups opinion. Sampling Error
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This note was uploaded on 05/26/2011 for the course POLS 1101 taught by Professor Cann during the Spring '08 term at University of Georgia Athens.

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Public Opinion - Public Opinion Public Opinion: those...

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