Chapter 8 Research

Chapter 8 Research - Chapter 8 Decision Support Systems and...

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Chapter 8 Decision Support Systems and Marketing Research 1 Emmelhainz and Grantham, MARK 3000 Marketing Research Chapter 8 Marketing Research Marketing Research The process of planning, collecting, and analyzing data relevant to a marketing decision. ; Improve quality of decision making ; Understand why ; Trace problems ; Understand changes in marketplace Importance of Marketing Research
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