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Chapter 12 - The Place Element of the Marketing Mix...

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© Emmelhainz and Grantham, MARK 3000 1 ©Emmelhainz and Grantham MARK 3000 The Place Element of the Marketing Mix Marketing Channels and Supply Chain Management Chapter 12 ©Emmelhainz and Grantham MARK 3000 Supply chain management Seamless management of all activities through which raw materials are transformed into products and made available to final consumers. ©Emmelhainz and Grantham MARK 3000 The supply chain Components Consumers Mfg Resellers Raw Mtls The supply chain Physical supply network Marketing channel Sometimes called value chain or demand chain
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