CH4 - Global Marketing Chapter 4 Global Marketing...

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1 © Emmelhainz and Grantham, MARK 3000 Global Marketing Chapter 4 Global Marketing Definition Marketing that targets markets throughout the world. Multinational firm Moves resources and goods across national boundaries without regard to the country in which the headquarters is located. Importance of Global Marketing to the U. S. U.S. exports a fifth of industrial production and about $800 billion in goods One of every 10 jobs in U.S. is supported by exports. Exports account for 25 percent of U.S. economic growth. U.S. is world’s leading exporter of farm products.
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