IMC%20HW%20Team%20Activity - Campaign(cover all 4...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
IMC Homework Team Activity Due Tuesday, October 27 1 typed submission per team (each individual team member must post team assignment to eLC) List team members’ names in alpha order in upper right, with seat #s Choose ONE brand (product or service) and describe each of the 4 components of the brand’s IMC
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Campaign (cover all 4 components for 1 brand) • Type descriptions of examples of each component: – Advertising – magazine, newspaper ads – Public relations - editorials, newspaper articles – Sales promotion – coupons – Personal selling – point of purchase material...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online