IMC%20HW%20Team%20Activity

IMC%20HW%20Team%20Activity - Campaign(cover all 4...

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IMC Homework Team Activity Due Tuesday, October 27 1 typed submission per team (each individual team member must post team assignment to eLC) List team members’ names in alpha order in upper right, with seat #s Choose ONE brand (product or service) and describe each of the 4 components of the brand’s IMC
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Unformatted text preview: Campaign (cover all 4 components for 1 brand) • Type descriptions of examples of each component: – Advertising – magazine, newspaper ads – Public relations - editorials, newspaper articles – Sales promotion – coupons – Personal selling – point of purchase material...
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This note was uploaded on 05/26/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Spring '07 term at UGA.

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