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Unformatted text preview: provide ways to provide consumers with cost saving benefits while meeting the companys margins. Some of the coupons that I have observed are $1 off the purchase of 2 or more containers of Gatorade powder. This and other coupons show that the company does not mind providing coupons, but they want the consumer to purchase more than one of their products. Personal selling Gatorade tries to impact the consumers wallet by providing grocery stores, gas stations and workout facilities with banners and other promotions supplies. Since the company does have over 30 professional athletes sponsored, they have created a cardboard cutout of an athlete consuming the product. An example is Payton Manning drinking out of a Gatorade bottle on the competition field. This is often displayed on the entrance of the isle to grab the shoppers attention....
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- Spring '07