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Unformatted text preview: marketing research process to your problem/opportunity. For Step 1, identify the problem /opportunity. For the remaining 6 steps, state what you would do if you were actually conducting the research....
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This note was uploaded on 05/26/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Spring '07 term at University of Georgia Athens.
- Spring '07