MARK 3000 syllabus - Principles of Marketing MARK 3000 TERM...

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Principles of Marketing MARK 3000 TERM Fall 2009 8:00 – 9:15 am and 9:30 – 10:45 am TR, Brooks 145 INSTRUCTOR Name Dr. Kimberly Grantham Office Brooks Hall 128 Phone 706-542-3766 (office) 706-850-0407 (home) Please do not call my home after 9 pm or on Sunday. e-mail kdg@uga.edu OFFICE HOURS Tues./Thurs. 12:30 – 1:45 pm And by appointment REQUIRED TEXT AND COURSE MATERIAL MKTG 3, Lamb, Hair, and McDaniel, 2009-2010 edition COURSE DESCRIPTION: Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. PREREQUISITES: Prerequisites: ACCT 2101 and (MIST 2090 or CSCI 1100-1100L). Final class rosters will be reviewed after Drop/Add. Any student not meeting prerequisites will be administratively withdrawn from the class. COURSE OBJECTIVES/EXPECTED LEARNING OUTCOMES: Upon completion of this course, the student should be able to: Define and explain the marketing concept and related terminology Explain the importance of target markets and understand segmentation and positioning. Understand and be able to apply the elements of the marketing mix. Explain the importance of and the basic methodologies of marketing research. Know the differences between domestic and international marketing environments and understand how strategies need to be adjusted. 1
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Identify and appropriately respond to ethical issues faced by marketing managers. 2
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TOPICAL OUTLINE Definition of Marketing and the Marketing Concept Marketing Environment including current demographic and economic data Marketing ethics including AMA code of ethics Introduction to marketing research Buyer Behavior Target Marketing and Segmentation Product issues Pricing issues Promotional issues Place issues International Marketing Services Marketing Marketing planning On-line Marketing Issues PRINCIPAL COURSE ASSIGNMENTS AND GRADING POLICY Final course grades will be based upon your performance on the following: Exam 1 20% Exam 2 25% Exam 3 25% Comprehensive Final 30% Total 100% Final letter grades will be assigned using the following cut-off points, with no rounding up. A 93 and above A - 90 – 92.99 B + 87 – 89.99 B 83 – 86.99 B - 80 – 82.99 C + 77 – 79.99 C 73 – 76.99 C - 70 – 72.99 D 60 – 69.99 F 59.99 or below 3
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EXAMINATIONS AND EXAM MAKE-UP POLICY Exams will be closed book and will cover the text, assigned readings, and all material covered in class including lectures, cases, and guest presentations. Exams, except for the final, may include
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This note was uploaded on 05/26/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Spring '07 term at University of Georgia Athens.

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MARK 3000 syllabus - Principles of Marketing MARK 3000 TERM...

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